If you’ve read more than one issue of our newsletter, you know it’s a little different from most other newsletters.Newsletters are business communication tools so they are, by nature, promotional pieces full of sale announcements or developments in their particular business field. But how many articles about bugs do you really want to read from your exterminator? If we want you to keep reading our newsletter (and we do) then we have to make it something you want to read! That’s why we work so hard on the Feature articles, columns, and all the rest, but sometimes all the company-specific details can get lost in the sexier content. As just one example, this month our Automotive Amnesty program could save you as much as $100 on repairs, but if you want to know more, there’s only one place to go… our Shop Talk column!
Shop Talk is the place we keep all the information on the happenings here at the shop. From our occasional service offers to community events, contests, automotive oddities, and more, if it only affects Tom Dwyer clients then this is the only place to read about it. This month we have a particularly full plate to share with you…
· Email Reminder Notices– Help us keep you current on your vehicle service as easily and conveniently as possible.
· Nominate a group for our 2014 calendar– You can help a non-profit that matters to you by letting us know about them for this year’s Charitable Giving calendar.
· Automotive Amnesty means 15% off labor charges– We don’t run service specials very often, but when we do this is the place to get all the details.
· Free Carwash Season is ending– If you were reading Shop Talk, you knew that there were free carwash coupons sitting here waiting for you. They’re about to run out until next year, but Shop Talk tells you how to get on then.
· Your reviews and referrals matter– We thank you for your support, and make it easy for you to tell the world about what you’ve found with us.
· Latest Automotive Recalls– This is a newer feature, but there’s a string of new automotive recalls every month. Is your vehicle listed? We tell you here.
But that’s just a start. In the past few months we’ve said goodbye to one of our long-time techs, shown you a mouse that didn’t fare well in an engine and a kitten that did, gave you an important reminder on your oil, told you the best time to schedule to get the most convenient service, and much more. And all this information doesn’t just disappear into the vapor when it’s done, you can always access older editions of the column by clicking the Shop Talk link at the bottom of each article or by checking out our Newsletter Archive.
We hope our newsletter is something you look forward to receiving. We hope the articles bring you in, make you think, and maybe even make you act. Even though it’s just a newsletter from an auto mechanic, we hope it helps keep you informed. But don’t just click the headlines… take a few minutes to drop by the shop for Shop Talk. It may matter the most to you!
