Greetings!
I enjoy this “Tidbits” column because it usually gives me a chance to vent a little bit of frustration, but not this month. This month I have something to be proud and excited about that I’m much happier to share with you instead. We’ve just reached the end of the first year of our Referral Reward Program, the program we started to say “thanks” to our clients for their referrals by making donations to the groups they care about. The response has been amazing! This month we have the honor of introducing you to the incredibly diverse groups they’ve chosen, announcing our fourth Quarterly Award winner, and presenting our first-ever Yearly Award. And if the Program itself is any indication, you’re going to like our selection…
Your referrals are the lifeblood of our business and the highest compliments we can receive, and we’re grateful for every one. When you tell someone about our shop we want it to be because you appreciate our unique service and genuinely want to share it with them. In the past we informally thanked people for their referrals, after the fact. We want the referrals to be genuine and free of any economic genesis; if there is a potential financial benefit to you for referring, then how can your friend be sure your recommendation is unbiased?
We started our Referral Rewards Program as a way to say thanks without instituting a “Bribery Program”. Your referrals help us maintain the much needed flow of new clients and the resultant donations help the people doing good work that you care about. When we help small groups of dedicated people prosper communities grow stronger. I hope you take a few minutes to look at the groups we’ve helped in just one year… groups that vary from people shelters to animal shelters, from political groups to meditation centers, from environmental groups to computer schools. It’s an amazing array of causes and people already, but it’s just beginning- THE REFERRAL REWARD PROGRAM WILL BE BACK AGAIN FOR ANOTHER YEAR!
Please click here to read the full article on this year’s program, and please consider what you’ve found at Tom Dwyer Automotive with people you know. Aside from making someone else’s life easier with quality, dependable, automotive care, you’ll have the chance to make a small difference in a cause you care about. And that is a win-win for everyone involved.
Take Care and Make a Great Day!
