EnzymePDX, an electronic guide to everything Portland, hit the intertubes last month. Sort of like a “greener” Willamette Week, EnzymePDX is a new on-line destination for local news and events with the latest on work, relaxation, politics, and everything else that brings color to your life. A great example of their off-the-wall take is their first-person video from Hood Bomb ’09, where a group of brave souls tested Newton’s laws of physics by coasting children’s bicycles from Timberline Lodge down highway 26, running stop signs and weaving through traffic, all without brakes. You could try it yourself, but Enzyme makes it far less dangerous. Here’s what they say about themselves…
“Enzyme is dedicated to examining the issues that influence how Portland citizens live. While avoiding the partisan noise that threatens to overwhelm the Internet, we will examine the challenges, innovations and trends that affect life in our seven-county market. Our goal is to point the way for a more prosperous community, an improved quality of life and the sort of innovation that will help Portland continue to be an agent of change. Proactive coverage will dominate: What are the challenges? Who has the best ideas? How do we move forward?
Our news website is designed for maximum user utility and engagement. Instead of offering routine coverage and recycled content, we will seek out the untold stories that matter and present them in ways that modern audiences use to access their news.”
